GRAPHIC DESIGN & ILLUSTRATION

Copyright © 2013 Tijn Nelemans


McDonalds

In order to target customers that are more environmentally conscious, McDonalds produced an environmental strategy plan to ensure awareness of their personal health and clean environment initiatives. This highlighted the importance of reducing waste production and the use of clean energy. Several measures were taken to make sure that the visual identity of the McDonald’s chain of restaurants effectively communicated this to its customers.


Client : McDonalds

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