By Ton Bogaard

  TELESFORO JULVE             

Identifying a Julve label

 

1. The company name is the first characteristic to date your guitar

             Armengol, Lloréns y Julve     

             Lloréns y Julve                          

             Telesforo Julve                         

 

2. The address on the label is 2nd for dating.

             address:                                                

             Arzobispo Mayoral, 11                      

             Arzobispo Mayoral, 13                      

             Mariana Pineda, 4                              

             Convento San Francisco, 4              

 

3. The telephone number is 3d check point

             number:       in use from—till:

                   17854       

                 217854

               3217854

Note:   

Julve’s  telephone nr. 3217854 was in use from 15 sept 1974 and on.

Up till now I have not seen this 7 digit number on a Julve label.  That is why 1974 is now supposed to be the ultimate date of Julve guitar production.

A small production was maintained using subsuppliers. (Volume is not known)

The guitar / string shop “Telesforo Julve” was operational till 1992.

Circular labels with 5 digit telephone numbre were in use till 1974 !

Tekstvak: 5. “Misprint” 1958-1961 check point.
Some labels contain a small  printers’ error: the phrase “TELEFONO 217854 is drifted off centre.

             Misprinted TELEFONO (1958)                                                   Restored print  (>>1961)

 

It looks like the printing plate has been damaged when deleting the old telephone nr. (serif of letter V damaged). The misaligned prints are used untill ±1961, BUT: they are also used incidentily later on (reason not known). The “misprint” labels are for sale on the net.

    > >  You can see this printplate on page 15 of “Julvelabels” > >

Damaged  V

Labels and Dating   

Julve labels are made circular, octagonal and rectengular.

Download  the full collection of Julve labels 1909 - 1974 here.

Carefully check the address and telephone number on yr label.

When you have a label which is not in the list…...It is a good idea to share it with me and all other Julve owners. Thanks

Tekstvak: Additional notes:
The years included are mostly based on Romanillos book “the Vihuela de Mano and the Spanish Guitar” 1, the book “Valencia 1931–1939, guía urbana La ciudad en la 2e República” 2 and the meeting with the Julve family members.

It all starts with a company named  “Armengol, LLoréns y Julve”. Actual starting date is 1909. Their first catalogue is published in 1910. (Julves’ age was 26)The first label of this company has a circular shape; the address is Arzobispo Mayoral, 11.

In 1916, a catalogue is published by a company named “LLoréns y Julve”. From a letter of this company to Ángel Ordax at Murcia 1, it is clear that the company already existed in 1915. The label of this company is oxagonal with Jugendstil font and the address is Arzobispo Mayoral, 11 or 13.
An official anouncement is made on 7th of january 1918 by Telesforo Julve of the ending of the company Lloréns y Julve and the start of the new company Telesforo Julve.
So the first guitar made by the Telesforo Julve company is dating back to 1918. Any claims for older instruments are...oops! The guitar label shape is oxagonal. The Jugendstil font type is the same as the former LLoréns y Julve label.
In 1922 Telesforo Julve publishes its first catalogue. 
The next big event for Julve was his move from the address Arzobispo Mayoral, 13 to the Mariana Pineda, 4.
 
So from the start in 1918: 4 labels are found for the period 1917 – 1932. The first label is clear from the Jugendstil font. A fat Jugendstil font is used on the 1922 catalogue. As same font appears on the circular labels untill at least 1958, I assume that this font is used for labels from 1922. This implies that the label with sans serif font is used before the fat Jugendstil.
SO:  1918 Jugendstil; 1919 Sans serif slim; 1922 Jugendstil-Fat; 1932 last designed type for that address.  I divided this period into equal parts to get closest to the truth.
Note: Most of these nice looking fonts were comercially available to the printing industry at the start of the XXth century.

During the last period at the Arzobispo Mayoral, 13 the double window fisheye label is introduced.  This design will stay till the company production stop. The name of the printer or litography appears here on the bottom margin: Lit. M. Garcia  Pelayo, 16  Valencia. (M.Garcia may have been a relative of Julves’ wife)

A new label was created after the Mariana Pineda period and printed by a new printer. This label has disadvantage it is overloaded with text (big size of letters) plus a few odd symbols. The label may have been used for a few years only: 1944 and 1945.
The telephone numbers at that time had 5 digits for Valencia, untill december 1957, after which date it went on with 6 digits: 217854.
The labels remained unchanged till guitar production declined and the production was discontinued in 1974. A very small production went on, using sub suppliers and home workers. No figures known, and no information which kind of label was used.
The shop went on till 1992 to close down forever.
No sucessors or company take over are known yet.
Circular labels
As for the circular labels: 1 example was found in a guitar: the Armengol, LLoréns y Julve type.
Rest of the circulars are found in bandurrias and laúds only.
I have no logic explanation for having 2 different types of labels, especially because they sometimes do not fit nicely between the bracing of the smaller instruments!.
Addresses and telephone numbers follow the same pattern as decribed for the octagonal labels.
But the telephone number looks to stay fixed to 5 digits till 1974. (see printing plates on page 15 of “Julve Labels”          )

Rectangular labels
The rectangular label comes with the Mariana Pineda address, without telephone number. The label design and form is way out former and coming Julve designs.
 A reason can be: it is a temporary action (Julve had to move his business from the Arzobispo Mayoral to the Mariana Pineda).

Labels for sale
Loose labels for sale on the internet (e.g. todocoleccion.net).
Julve labels now and then pop up  for sale. The labels offered look genuine. The reason may be that the factory stopped business without follow up. This can mean, that at a certain date the workshop has been cleaned up and inventory has been sold. Julve labels have now found their way to collectors and antique shops.
The internet labels are: octagonal Mariana Pineda, 4 telefono 17854 (3-colour print);
Circular type Convento Sn. Francisco, 4  telefono 17854 and octagonal type Convento S. Francisco, 4 telefono 217854 (misprint version)
The danger of relabeling is clear.
Tekstvak: Branding and Special labels
Branding: Julve kept labels in his shop from different luthiers in Spain. These labels were used in Julve instruments made for these luthiers.
The number of luthiers who ordered instruments from Julve is much bigger than the number of labels found in his shop (see julve supplies).    

The special labels were either completely replacing the Julve’s standard label or were attached upon the lower part of the label, to act as extension of it..
  >> You can find some labels on page 11 and 12 of “Julvelabels”

4. The letter font of the company name TELESFORO JULVE is the 4th check point

Tekstvak: *  Year has been estimated at best…...read under 
    additional notes

Armengol, Loréns y Julve    

SERIF SLIM / NARROW                1909—1914

Lloréns y Julve  / Telesforo Julve

JUGENDSTIL                                 1916-1919*

Telesforo Julve

SANS SERIF                                1919*-1922*

Telesforo Julve

FAT  JUGENDSTIL                     1922*-1926*

                 Circ. Labels      1922*-1974*

Telesforo Julve

FREED STYLE                             1933

Telesforo Julve

FANTASY (handmade)                1926*-1974

Lloréns y Julve

like: Verdana wide                         1915-1916

1909—1915

1915—1932

1932—1944 8

1944—1992

existed from 1909—1914

existed from 1915—1917

existed from 1918—1992

1933—1957(i)

1958—1974

1974—1992

Example of

Van Wouw serial number

5019

    End of year         number                           End of year        number

Tekstvak: Julve guitars in Holland
Dutch importer Van Wouw NV Amsterdam stamped his own serial number on every Spanish guitar he sold. The number is a running number used for their Spanish imports. The serial number was hammered  on the top of the headstock with 4,5mm steel stamping letters.
These serial numbers must have been noted in the van Wouws administration, which seems lost. From interviews with ex-employees, family , guitar shops and a few reference points I estimated the volume for the period 1946-1972. From this list dating for a lot of Dutch people is now also possible.
Notes:
*  Parallel imported guitars by others are not numbered.
** A brief description of van Wouw Amsterdam can be found here: vanWouw-Hofner

Specials

Of specific interest are the older Ricardo Sanchis labels (~ 1920 and on)

Ricardo Sanchis Nacher worked a long time for Telesforo Julve.

Julve and Ricardo had also a friendship relation.

 

Ricardo’s older labels show some interesting “Julve details”, as can be seen here  >>>

1950

2200

 

1955

5500

1960

12000

 

1965

17000

1970

21000

 

1975

27000

1980

31000

 

1985

32500